Internet everywhere, for everything.
Hologram

Internet everywhere, for everything.

TEAM
Hologram
ROLE
Vice President, Design
Internet everywhere, for everything.

At Hologram, I lead the product design, user research, and brand design teams. We're building a design-driven cellular network for millions of devices across 196 countries.

Hologram’s global cellular platform helps IoT (Internet of Things) devices — from electric scooter fleets, to autonomous vehicles, to smart agriculture equipment, field sensors, connected cameras, and delivery drones — access cellular service in 196 countries around the world, across 550 local operators.

Our network blends multiple carriers in every country, eliminating dead zones. All while simplifying the onboarding process with a self-service platform that cuts the bullshit and red tape of larger network operators. Customers manage their fleet through a visually gorgeous dashboard that helps entire teams collaborate easily, work smarter, and save countless hours spent manually managing devices. Everything from our data plans to our activation flow is highly designed to make IoT deployments run seamlessly.

Unlike many technology organizations, design sits as a peer to product, engineering, and growth. With the mission of advocating for our customers, we have the seat at the table and mandate to deliver the best experience for every team that uses our platform.

Clients can access our global cellular network — with multi-carrier redundancy from a single SIM card.

Our goal on the design team is to reduce the time our client's spend in our software. In our latest release, we designed experiences that help find devices needing their attention, take necessary action, and then get back to their normal work. Learn more about Hologram Inflight.

Hologram's "Inflight" product helps clients manage by exception — focusing only on devices that require their attention.

Most platforms inundate users with cluttered interfaces and complex industry jargon. The Hologram Dashboard removes UI and processes as a feature. Our tight user research, design, and engineering processes ensure customers have a seamless experience — from data plans, onboarding, to scaling and troubleshooting.

Clients are provided a visually stunning dashboard to easily track device behavior around the world.

Hologram’s Dashboard has been designed to make it easy to dig into how your devices operate on the platform. You can “double click” into device behavior using our Inspect tool. This distraction-free environment provides a space to review individual devices or export data to further investigate in your team’s business intelligence tools.

Hologram's Inspect feature provides a jumping off point for device usage management.

When it’s time to dive into a single device, our Dashboard provides every detail clients need to support their on-the-ground efforts:

You can easily dive into into specific devices and monitor their performance.


As part of my role as head of design, brand, and research, we launched a new design system, nicknamed Stellar. With Stellar, we've launched new consistent reporting flows, data visualizationpatterns, and integrated guidance to manage and automate your deployment.

New components from Hologram’s “Stellar” Design System.

Along with our efforts designing the best-in-class cellular platform, the design team at Hologram publishes an online journal documenting dark patterns, named Dark Mode.

Available at darkmode.us